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July Newsletter

by Ellie Gamache on September 22, 2020

It's been a hot and busy summer for IceeNOW! Last month we launched several new products.  Plus, we are thrilled to announce several new ambassadors to our team; Neely Gracey, Kat Olowu, Bertha Vazquez and Raychel Shannon. Follow these incredible athletes and learn how they stay motivated and on track, as well as demonstrations of how they use IceeNOW products as part of their workout recovery.  

It's super exciting to see sports teams starting to practice and play again. Don't forget to toss an IceeNOW compression wrap into your sports bag so its always there when you need it!  No freezing necessary!

Make sure to follow us on IG and FB so you stay up to date with our product news and promotions.  

Featured Athlete - Raychel Shannon, professional athlete, sport recovery specialist, and nutrition coach

Raychel has been playing basketball since she was in 2nd grade.  She never felt like she was the most athletic or naturally gifted player so she worked extra hard to compete at each level.  This is where her interest in nutrition and recovery stemmed from as she was always looking for ways to gain a 1% advantage.  She went on to earn a graduate degree in Nutrition and Exercise science.

Greatest athletic accomplishment - In college her team got the chance to play at Madison Square Garden to commemorate the 40th anniversary of the first women's basketball game every played there.  "It was an incredible honor to be part of a celebration of such an impactful historical moment and to reflect on how far women's sports have come thanks to the work of many who came before us."

Injuries and Injury Preventation 

Over her career Raychel has had nagging back injuries.  To some extent they were preventable if she had put more focus on recovery rather than pushing herself to train through the discomfort.  She believes that athletes have the tendency to overtrain and don't prioritize recovery to the level they need to.  It starts with creating an intentional plan to avoid over doing it.  This can include a variety of recovery modalities and always begins with the basics:

  • Sleep 
  • Proper Nutrition
  • Cold/Hot Therapy  

Properly fueling the body through nutrition helps provide the energy needed to sustain high intensity training.  Our bodies need all 3 macro-nutrients -carbohydrates, fats and protein to perform at our best.  

Cold and heat therapy can be used to mitigate inflammation from nagging pains or normal wear and tear.

Message from Raychel

"Speaking directly to female athletes, I want you to know you are good enough.  You don't constantly have to prove your worth.  You have the power inside of you so keep working at your craft and you will attract great things.  Be confident and bold in pursuit of what you love.  Also, be sure to support and uplift fellow female athletes as much as you can - we build and rise together." #GirlsKick

https://www.raysthebarrecovery.com

IceeNOW is teaming up for the second year with the Falmouth Road Race,  the annual 7-mile road race on Cape Cod.  This year it is a virtual event.  Run the entire race in one day or run one mile a day for a week.  The virtual event starts on August 15 and ends August 29th

Challenge a friend, run with your family or even just walk!

Make sure to register soon! IceeNow is included in the gift bag! Email sshannon@iceenow.com for the Buy One, Get One Free gift code!

https://raceroster.com/events/2020/28649/2020-new-balance-falmouth-road-race-at-home-edition

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Ice Pack Wrap - Reversible

$19.95

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Re-Stickable Ice Pack

$9.95

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Freezer Pak

$29.95

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New IceeNOW products!

As a thank for your continued support, we are offering you a 25% discount.  Please use code Nikki25.

Need Ice? Injury? Recovery? Use IceeNOW. Proud to team up with Nikki Hiltz to support her 2021 Olympic Dream! 

Have a question? - simply reply to this email and we will direct to Nikki, Raychel, Neely, Kat or Bertha!
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